Profile
Box Crib is a strategy and brand studio for the built environment.
We help architecture, design, and development firms define what sets them apart and express it through visual identity, websites, and marketing systems.
Work that holds.
Profile
Box Crib is a strategy and brand studio for the built environment.
We help architecture, design, and development firms define what sets them apart and express it through visual identity, websites, and marketing systems.
Work that holds.
Beliefs
Listen to your gut.
Do good work with good people.
The brand should live up to the work.
AEC fluency and outside perspective both matter.
Strategy gives each decision a reason.
A brand system only works if people use it.
Every touchpoint matters.
The team should be stronger after we leave.
Beliefs
Listen to your gut.
Do good work with good people.
The brand should live up to the work.
AEC fluency and outside perspective both matter.
Strategy gives each decision a reason.
A brand system only works if people use it.
Every touchpoint matters.
The team should be stronger after we leave.
Who We Are
Chris Jasinski
Chris Jasinski
Founder, Head of Strategy
Founder, Head of Strategy
Chris brings 16 years of experience in brand strategy, marketing and business development for AEC firms. His work spans positioning, go-to-market strategy, and growth, often using formats other strategists overlook: documentary storytelling, strategic events, and fundraising campaigns.
At Box Crib, he leads strategy across positioning, communications, and new business.
Chris brings 16 years of experience in brand strategy, marketing and business development for AEC firms. His work spans positioning, go-to-market strategy, and growth, often using formats other strategists overlook: documentary storytelling, strategic events, and fundraising campaigns.
At Box Crib, he leads strategy across positioning, communications, and new business.
Nick Hoag
Nick Hoag
Partner, Head of Creative
Nick brings 17 years of experience leading brand, marketing, and digital work. He founded The Future Forward, where he worked with numerous firms including Studios Architecture, Morris Adjmi, Fry Reglet, and the Novogratz on brand systems, websites, and marketing strategy.
At Box Crib, he leads creative direction across each engagement and shapes the studio’s point of view on design.
Nick brings 17 years of experience leading brand, marketing, and digital work. He founded The Future Forward, where he worked with numerous firms including Studios Architecture, Morris Adjmi, Fry Reglet, and the Novogratz on brand systems, websites, and marketing strategy.
At Box Crib, he leads creative direction across each engagement and shapes the studio’s point of view on design.
Story
A box crib is a stack of timbers that holds weight while complex work gets done. Practical, deliberate, built for the moment the structure needs support.
That's where the name comes from, and what we do for the firms we work with.
We partner with companies in and adjacent to architecture, engineering, and construction at points of growth, transition, and rising ambition. The work has grown. The brand hasn't kept pace. The website undersells the portfolio, every pursuit starts from scratch, and the firm's story shifts depending on who's telling it.
We've worked inside firms and alongside them, so we know the real conditions: proposal deadlines, leadership review, stretched marketing teams. We pair that with outside perspective from premium brands, hospitality, and cultural work, so the result reads sharp instead of generic.
We clarify the strategy, build the identity and website, and hand the team a system they can actually run. Then the brand keeps working after we leave.
Support while you build and strength that carries forward.
Story
A box crib is a stack of timbers that holds weight while complex work gets done. Practical, deliberate, built for the moment the structure needs support.
That's where the name comes from, and what we do for the firms we work with.
We partner with companies in and adjacent to architecture, engineering, and construction at points of growth, transition, and rising ambition. The work has grown. The brand hasn't kept pace. The website undersells the portfolio, every pursuit starts from scratch, and the firm's story shifts depending on who's telling it.
We've worked inside firms and alongside them, so we know the real conditions: proposal deadlines, leadership review, stretched marketing teams. We pair that with outside perspective from premium brands, hospitality, and cultural work, so the result reads sharp instead of generic.
We clarify the strategy, build the identity and website, and hand the team a system they can actually run. Then the brand keeps working after we leave.
Support while you build and strength that carries forward.
Capabilities
Capabilities
Our practice is rooted in the belief that meaningful design requires constraint, clarity, and cultural literacy. We see design as a structural act — one that reveals relationships, defines rhythm, and articulates purpose.
A visual identity should not rely on stylistic gestures, but grow from a coherent, strategic foundation. Every choice in typography, layout, and proportion must reflect deeper considerations: of audience, of context, of intent.
01
Brand Strategy & Messaging
01
Brand Strategy & Messaging
02
Visual Identity Design
02
Visual Identity Design
03
Collateral Design
03
Collateral Design
04
Web Design & Development
04
Web Design & Development
05
Content Creation
05
Content Creation
06
Marketing & BD Strategy
06
Marketing & BD Strategy
Creative Network
We collaborate with a creative network built over two decades: senior designers, developers, writers, and photographers we've worked with for years.
For each project, we bring in the right people for the work at hand.
The team is built to fit the project, not the other way around.
Design:
Evan Baum
Chris Partelow
Jonathan Sandridge
Web Development:
Jacob Frederiksen
Michael Vestergaard
Luis Bajana
Photography:
Matt Carbone
Brad Feinknopf
George Gray
Film:
Daniel Kwon
Pablo Signori
Tony Tsamourtzis
…and many more
