Work that holds.

Work that holds.

Work that holds.

Box Crib is a strategy and brand studio for the built environment. We help architecture, engineering, and construction firms define what sets them apart and build the identity, website, and tools to win better projects. Built for the moments that change a firm, and made to keep working after launch.

two people walking down a street

Beliefs

The brand should be as strong as the practice behind it.

Strategy gives every decision a reason.

Own what makes the firm distinct.

AEC fluency and outside perspective both matter.

Build things that move the firm forward.

The team will be stronger after we leave.

Do good work with good people.


Who We Are

Chris Jasinski

Chris Jasinski

Founder, Head of Strategy

Founder, Head of Strategy

Chris brings 16 years of experience in brand strategy, marketing and business development for AEC firms. His work spans positioning, go-to-market strategy, and growth, often using formats other strategists overlook: documentary storytelling, strategic events, and fundraising campaigns.

At Box Crib, he leads strategy across positioning, communications, and new business.

Chris brings 16 years of experience in brand strategy, marketing and business development for AEC firms. His work spans positioning, go-to-market strategy, and growth, often using formats other strategists overlook: documentary storytelling, strategic events, and fundraising campaigns.

At Box Crib, he leads strategy across positioning, communications, and new business.

Nick Hoag

Nick Hoag

Partner, Head of Creative

Nick brings 19 years of experience leading brand, marketing, and digital work. He founded The Future Forward, where he worked with numerous firms including Studios Architecture, Morris Adjmi, Fry Reglet, and the Novogratz on brand systems, websites, and marketing strategy. At Box Crib, he leads creative direction across each engagement and shapes the studio’s point of view on design.

Nick brings 19 years of experience leading brand, marketing, and digital work. He founded The Future Forward, where he worked with numerous firms including Studios Architecture, Morris Adjmi, Fry Reglet, and the Novogratz on brand systems, websites, and marketing strategy. At Box Crib, he leads creative direction across each engagement and shapes the studio’s point of view on design.

Story

A box crib is a stack of timbers that holds weight while complex work gets done. Practical, deliberate, built for the moment the structure needs support.

That's where the name comes from, and what we do for the firms we work with.

We partner with companies in and adjacent to architecture, engineering, and construction at points of growth, transition, and rising ambition. The work has grown. The brand hasn't kept pace. The website undersells the portfolio, every pursuit starts from scratch, and the firm's story shifts depending on who's telling it.

We've worked inside firms and alongside them, so we know the real conditions: proposal deadlines, leadership review, stretched marketing teams, and the pride a principal feels when the firm is finally represented at the level of its work. We pair that with outside perspective from premium brands, hospitality, and cultural work, so the result reads sharp instead of generic.

We clarify the strategy, build the identity and website, and hand the team a system they can actually run, not a binder to archive. Then the brand keeps working after we leave.

Work that holds.

Story

A box crib is a stack of timbers that holds weight while complex work gets done. Practical, deliberate, built for the moment the structure needs support.

That's where the name comes from, and what we do for the firms we work with.

We partner with companies in and adjacent to architecture, engineering, and construction at points of growth, transition, and rising ambition. The work has grown. The brand hasn't kept pace. The website undersells the portfolio, every pursuit starts from scratch, and the firm's story shifts depending on who's telling it.

We've worked inside firms and alongside them, so we know the real conditions: proposal deadlines, leadership review, stretched marketing teams, and the pride a principal feels when the firm is finally represented at the level of its work. We pair that with outside perspective from premium brands, hospitality, and cultural work, so the result reads sharp instead of generic.

We clarify the strategy, build the identity and website, and hand the team a system they can actually run, not a binder to archive. Then the brand keeps working after we leave.

Work that holds.

Capabilities



Capabilities



00What We Do–
Six capabilities, built as one connected system. We design each one for the real-world scenarios your team works in and build it to thrive over the long run.
01Brand Strategy & Messaging+
02Visual Identity Design+
03Collateral Design+
04Web Design, Build, & Support+
05Content Strategy & Creation+
06Marketing & BD Strategy+
00What We Do–
Six capabilities, built as one connected system. We design each one for the real-world scenarios your team works in and build it to thrive over the long run.
01Brand Strategy & Messaging+
02Visual Identity Design+
03Collateral Design+
04Web Design, Build, & Support+
05Content Strategy & Creation+
06Marketing & BD Strategy+
00What We Do–
Six capabilities, built as one connected system. We design each one for the real-world scenarios your team works in and build it to thrive over the long run.
01Brand Strategy & Messaging+
02Visual Identity Design+
03Collateral Design+
04Web Design, Build, & Support+
05Content Strategy & Creation+
06Marketing & BD Strategy+

Creative Network

We collaborate with a creative network built over two decades: senior designers, developers, writers, and photographers we've worked with for years.

For each project, we bring in the right people for the specific need at hand.

The team is built to fit the project, not the other way around.

Design:
Evan Baum
Jonathan Sandridge
Chris Partelow

Web Development:
Jacob Frederiksen
Michael Vestergaard
Luis Bajana

Photography:
Grant Stewart
Matt Carbone
Brad Feinknopf
George Gray

Film:
Daniel Kwon
Pablo Signori
Tony Tsamourtzis

…and many more


Two people focus on a laptop screen in a collaborative office setting.