Project Details
Client
Industry
Architecture & Design
Scope
Brand, Website, Collateral
Partners
Rebranding a founder-led practice into a firm shaped by the collective.
The Brief
Morris Adjmi wanted to set the firm up for its future. That meant shifting the brand away from his name and toward the team, the work, and the experience clients have with the practice, without losing the recognition the firm had earned.
The Build
We built the strategy, identity, collateral, and website together. The work carried the firm's legacy forward while putting the team and the projects at the center. The brand now matches the caliber of the work and reads as a studio, not a single name.
