Project Details
Client
Fry Reglet
Industry
Architectural Metals & Fabrication
Scope
Brand, Website, & Collateral
Repositioning a legacy architectural products brand for a new generation.
The Brief
As Fry Reglet moved through a generational transition, the company needed a brand and digital presence that honored its legacy while serving modern architects and designers. The work had to keep the equity Fry Reglet had built, simplify a complex product catalog, and drive qualified leads.
The Build
We created a new brand identity and digital platform that made Fry Reglet's catalog easier to navigate without losing technical depth. The result was a cleaner, more modern experience that supported the company's next chapter and increased qualified leads by more than 300%.
