Project Details
Client
The New Work Project
Industry
Co-Working & Real Estate
Scope
Brand, Website, Collateral
Building a premium coworking brand from launch into a recognizable presence.
The Brief
The New Work Project entered a crowded coworking market and needed a brand that felt premium, coherent, and recognizable from day one, especially as it prepared to grow across multiple New York locations.
The Build
We built the visual identity, brand guidelines, collateral, signage, and website that gave the business a clear, consistent presence. The result was a cohesive brand that supported growth across locations while holding together at every location.
